Introducing the Viagra Competition

ED medications create a lucrative market

Can you name any product on the market today that has no competition? You might have a personal opinion about how this cola just isn't any real competition to that one or how one particular product is outstanding in its field, but in reality there is virtually nothing on the market that doesn't have now or that won't soon face some competition from similar products. This is also true with the medication Viagra. Competition for this popular erectile dysfunction pill now exists in the form of Cialis, Levitra, and other popular drugs.

There are a few reasons why Viagra competition exists today. One is that while you can patent a certain medication you cannot patent treatment for a medical condition. Once medical technicians realized what a lucrative market there was for ED medications of course they turned their time and attention to this problem and began developing their own treatment options. Today's Viagra competition treats not only the physical problems that Viagra treats but also addresses a host of problems that may cause a many to be impotent or to have erectile dysfunction.

Cialis and Levitra are the main Viagra competition today. Cialis is said to work much faster than Viagra, assisting a man in having an erection within 30 minutes of dosage and to work for up to 36 hours after taking the medication. This does not mean that a man will have an erection for 36 hours but that he can achieve an erection within 36 hours of taking Cialis if he is sexually aroused.

Levitra also promises to increase blood flow to the penis and seems to work well for men who have erectile dysfunction due to diabetes, high blood pressure, or some other circulatory problems.

Some of this Viagra competition is going after their customer base by doing something that Viagra had hesitated to do until recent years - use the term "erectile dysfunction" directly. Also, the makers of Viagra reportedly spend some $50 million every year on advertising in the U.S. alone, and their competition is not that far behind. Both Cialis and Levitra have spent tens of millions on advertising, including spots on the Super Bowl in recent years.

And while Viagra has had their fair share of spokesmen that have included former senator Bob Dole and soccer star Pele, Levitra has brought on board former NFL head coach Mike Ditka and is openly challenging men to compare their product to Viagra to see which works better for them.

Viagra competition may not be welcome news for the manufacturers of Viagra itself but can be good news for those who are looking for an alternative treatment for their erectile dysfunction.